Leave room for imagination
Buyers know only too well that where they choose to live can affect their lives in profound ways. Which is why buying a home is the most emotional purchase many of them will ever make.
As soon as a buyer walks into your home, they begin to visualise what their life would be like if they lived there. The easier you can make this process, the more likely you are to receive an offer.
Remove personal photographs, notes and provocative artwork, but be careful not to make the house feel too sterile.
“You want a buyer to walk in and say, ‘yeah I could see myself living here’, rather than being overwhelmed by evidence of the current owners living in the property,” says Townsend.
Ask friends to look after pets
Unfortunately, not every visitor is going to like your furry friends as much as you.
Stow away cat litter and dog bowls, and be sure to remove any stray hairs.
Many buyers will consider pets unhygienic, and some will suffer from allergies, which means that failing to temporarily declare your home a pet-free zone could alienate a significant number of buyers.
Think of all the senses
In the face of increased springtime competition, sellers need to make sure their homes appeal to all the senses.
In isolation, a bad smell may not seem like a big deal, but it will likely affect the overall mood of the buyer, who will then look at everything else in the property in a less positive light.
Air out the property and eliminate any overpowering smells by opening the windows a few hours prior to your inspection. Fresh flowers are also a nice touch.
“They’re visual, provide a pleasant smell and also oxygenate the room,” says Townsend.
“They also show that the sellers are doing things up-to-the-minute… and that sets the tone for the property. It shows the sellers care about their home and are ‘house-proud’.”
Uncomfortable temperatures and poor lighting could also derail a potential sale.
Cool or heat your property to an optimal level hours before welcoming your first guest, and make sure all your light bulbs have been recently changed.
“Sellers need to think of buyers as guests to a party or function,” says Townsend.
“They need to ask themselves, ‘what would I have around my house to welcome my friends for a dinner party or Christmas lunch?’ They’re the type of things they need to be thinking about.”
Provide information
A good agent will be comfortable explaining to buyers everything from the best local school to the nearest train station, and should arrive at the open home armed with most of the legal information needed to push through a sale.
That said, the more information you personally provide, the better.
If you’re selling an old home, consider providing information on the property’s history, as well as more practical information on its current structural health – think building inspection reports, warranties for previous building works and architectural drawings you commissioned but never acted upon.
As Townsend says: “be as transparent as possible.”